Outside the day job
Things I make outside my day job. The concepts start from everyday frictions I notice; the photos and drawings are how I practise composition and colour.
Self-initiated concepts
Not client work. Quick concepts I shared on LinkedIn to practise going from insight to solution.
A parcel hidden inside a cereal box
Insight
On Twitter, users joked that their Vinted items arrived wrapped in food packaging and other improvised materials.
Idea
A partnership with a cereal brand: cut and fold the box inside out and it becomes a ready-to-use Vinted parcel.
Why it works
Instructions printed on the box keep it simple. Vinted gets offline visibility and reinforces its sustainability message.
Fixing a small discomfort created by removing straws
Insight
Since McDonald’s removed straws, drinking from the lid often presses your nose against it, and nose shapes vary a lot.
Idea
The lid is soft, foldable cardboard, so it can include a nose-shaped indentation. Press it and drink as usual.
Why it works
It fits every nose shape, which echoes the brand’s slogan, “Come as you are”.
Armed with my Canon and two lenses, I set out to capture the landscapes of Dubai, from the desert to its architecture and cultural spots. These were some of my very first shots.
I came to London for my studies and decided to make it my home four years ago. These photos capture some of its hidden gems, from Camden to Canary Wharf.
Growing up in different countries sparked my love for travel: Asia, the Middle East, Africa and Europe.
Illustration · Illustrator, Wacom tablet