CV

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Kenza Benaouda’s CV. Download the PDF for a text version.
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About

Hi, I’m Kenza.

I’m the App Product Designer at La Redoute in London, where I work on making everyday experiences a little simpler, smoother, and more enjoyable for customers using our iOS and Android apps.

My background in digital marketing and web analytics has shaped how I approach design, helping me connect what people need with what the business wants to achieve.

I’m especially drawn to the tricky problems where the two don’t quite align: a sign-up form Marketing needs but customers keep abandoning, or a homepage that needs to inspire, guide, and sell all at once. I enjoy digging into these challenges, understanding what’s behind them, and finding thoughtful solutions that work for everyone.

Outside work, I love photographing cities, drawing, and sketching product ideas inspired by the little frictions I notice in everyday life. I’m always curious about how things could work a little better.

London, open to relocation

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Experience

Where I’ve worked

  1. App Product Designer, La Redoute

    Jan 2023 – present · London

    Product contribution

    • Led end-to-end revamp of the mobile app user journeys, including homepage, search, cart, menu, product list page, product description page, onboarding and user profile.
    • Drove product decisions throughout discovery, ideation, validation, delivery and QA phases.
    • Drove user research through moderated and unmoderated interviews.
    • Delivered A/B test projects, monitored them, iterated and cleaned them up to ensure quality decisions.
    • Partnered with Product Managers and Engineering teams to translate business objectives into customer-focused solutions.
    • Applied iOS and Android guidelines throughout my design projects.
    • Contributed to the long-term mobile product vision alongside Product Leadership.
    • Facilitated collaborative workshops involving Product Managers, Designers and senior stakeholders to identify innovation opportunities and future product directions.
    • Applied data-driven design decisions using analytics and user insights.

    Key results: 64.6% account creation completion rate (from 35.8%), +30% CTR on homepage cards, +12% conversion rate and −15% bounce rate on the product page.

    Design system

    • Contributed to scaling the design system and improving UI consistency across the app.
    • Supported the evolution of the design system and promoted consistency across mobile experiences, under the guidance and expertise of the Design System Manager.
    • Contributed to discussions around design tokens implementation and scalable design practices.
    • Worked closely with developers to ensure high-quality implementation and design.
    • Defined and created master templates to facilitate the delivery process across the team.

    Trainee mentoring

    For the past two years, I’ve been mentoring the apprentices who join our team, supporting them in developing their Product Design skills. I carefully select projects based on each apprentice’s pace, knowledge and learning curve, ensuring they gain meaningful, hands-on experience.

    Case studies: Account creation, Homepage, Product page

  2. Product Designer, Veepee

    Sep 2021 – Nov 2022 · Paris

    Brand Alert revamp

    • Redesigned the Brand Alert feature, improving user engagement (+28%) and usability.
    • Conducted UX audits, competitor analysis and user research.
    • Created wireframes, prototypes and high-fidelity UI designs.
    • Collaborated with Product Managers and developers to deliver features in Agile sprints.
    • Defined and tracked KPIs and performance metrics with data teams.

    Veepee Recycle

    Improved the UX of Veepee Recycle by auditing the MVP, refining user flows and redesigning navigation for a smoother, more intuitive experience.

  3. Digital Performance Analyst, Renault UK

    Jan 2021 – Aug 2021 · London

    • Built weekly reports on website traffic and the leads generated by each car model.
    • Linked these KPIs to media campaigns and external factors to find optimisation opportunities, and compared them with previous years to anticipate trends.

  4. Web Designer, Violette & Berlingot

    May 2020 – Aug 2020 · Lyon

    • Worked with the web developer on the website redesign: wireframes, SEO content, WooCommerce product pages and templates. Also ran social media and the blog.

  5. Account Management Trainee, Publicis

    Oct 2019 – Dec 2019 · Madrid

    • Media planning on a tight timeline, client presentations and custom illustrations.

Skills

What I bring to a product team

  • Design

    I design for iOS and Android, from flows and interactions to high-fidelity UI and prototypes, following each platform’s guidelines and building accessibility in.

  • Delivery

    I write specs that cover edge cases, errors and loading states, split the work into phases with the PO and Technical PM, and follow implementation through functional and design QA.

  • User research

    Audits, benchmarks and analytics before I design, then moderated user tests. I ran the sign-up tests myself and the homepage tests with the UX Research team.

  • A/B testing strategy

    I decide what to test and read the results with the Conversion team. After the sign-up redesign, one test on a checkbox raised partner opt-ins by 56.4%. New product page features are A/B tested before rollout.

  • Workshop facilitation

    I run workshops to align teams and generate ideas: with product designers across teams at Veepee, and with Product Owners to shape the future La Redoute product page.

  • Design system and tokens

    I help bring the design system’s tokens into the iOS (SwiftUI) and Android (Compose) apps, with developers and QA, under the Design System Manager.

  • Mentoring

    For two years I have mentored the apprentice designer on our team of nine: I choose projects that match their level, follow deadlines and run quarterly retrospectives.

  • Mobile app vision

    I took part in defining the innovation pillars for La Redoute’s app, in a workshop with PMs, designers and the Head of Product.

Tools

  • Figma
  • Protopie
  • Sketch
  • Adobe Suite
  • Jira
  • Confluence
  • UserTesting
  • Adobe Analytics
  • Office 365

Education

UX and digital strategy, in three cities

  1. Master’s in UX Management and InnovationSup de Pub, Paris · 2021 – 2022
  2. Master’s in Digital Marketing & Innovation ManagementSup de Pub, London · 2020 – 2021
  3. Bachelor’s in Digital StrategySup de Pub, Lyon · 2017 – 2020
  4. French Baccalaureate with distinctionFrench School of Tehran · 2017

Languages

Six languages

Fluent: French, English, Algerian dialect
Intermediate: Spanish
Basics: Polish, Farsi

A few facts

Off the clock

  • I have lived in Poland, Iran, Algeria, Spain, England and five French cities.
  • I’m a mix of Phoebe and Chandler from Friends.
  • My top three shows are The Office, Modern Family and Anne with an E.